Celebrate Australian Design:
The Real Deal Matters
Australia boasts a vibrant design scene, brimming with creativity, innovation, and a distinct character. But amidst the plethora of choices, let's champion something crucial: authentic Australian design.
Products : Ivy Lane, Citta Design. Art by Elizabeth Jane Austin.
Sure, there are replicas and knock-offs everywhere, tempting with their lower price tags, and I feel they are more common in Australia than in Europe. Here's why opting for the genuine article is a design decision worth making:
- Supporting Aussie creatives: When you choose authentic Australian design, you directly invest in the livelihood of local artists, designers, and craftspeople. You fuel their passion, their creative endeavors, and help shape the future of Australian design.
- Quality that endures: Genuine Australian design pieces are often crafted with meticulous attention to detail and superior materials. This translates to furniture, homewares, and objects that are built to last, becoming treasured heirlooms rather than disposable trends.
- Uniqueness and character: Australian design reflects our unique landscape, culture, and heritage. Each piece tells a story, embodies a distinct aesthetic, and injects a touch of individuality into your space. It's not just about function; it's about adding a layer of personality and depth.
- Sustainable practices: Many Australian designers prioritise eco-friendly materials, responsible production processes and ethical sourcing. By choosing them, you support a conscious design movement that minimises environmental impact.
Products : Ivy Lane, The Foundry
Here's how you can embrace authentic Australian design:
- Seek out established Australian designers and brands. Explore online marketplaces, design stores and exhibitions that showcase local talent.
- Invest in signature pieces. Instead of filling your space with generic items, opt for a few statement Australian design objects that become conversation starters and focal points.
- Look for the story behind the design. Many Australian designers have inspiring narratives about their creative process, sustainable practices, or the inspiration they draw from the Australian landscape.
Celebrating Australian design isn't just about aesthetics; it's a conscious choice that supports our creative community, promotes quality and sustainability, and adds a touch of Aussie character to your home. So, the next time you're revamping your space, seek out the real deal – you'll be rewarded with a space that's not only beautiful but also tells a story.